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Online Strategy Training


Conversion offers in depth strategy training on-site. We use Protea Hotels and Regus conference facilities, alternatively we can do it at a location of your choice.


It has been shown, through recent in-depth marketing research, that marketing departments and companies lack a strategic approach to online initiatives.


This Forrester study (How Marketers Can Transform Their Business With Online Marketing) commissioned by Omniture emphasizes that strategy skills are the most important skills for an organisation to consider when interacting with clients or prospects online. What's clear from this study is that online marketers must go beyond their traditional role as the owner of the online presence and content. They need to begin focusing on customer behaviour and insight. This requires marketing organizations to bolster their current skills. They need to include strategists and analytically-focused talent that can understand consumer behaviour. Conversion Online offers a revolutionary training course focussed on developing competencies within your organisation.



About the Information Superhighway Certification


The Business Driver's License to the Information Superhighway is an assesment based training course. The course is broken into three modules that are tested online after the course. Delegates also obtain an attendance certificate for each module. Each module is one day from 8am-3pm and the entire course is three days.


Leila Moonda of the BEE Institute clarifies the skills development benefits: ?Companies that register black staff as delegates of the Internet Driver?s License will be able to claim the expense as part of their BEE Skills Development spend. Further, the training is assessment based; Conversion issues successful delegates with a certificate, so the training is not subjected to the 15% cap on uncertified training.?


Why the business driver's license for the Information Superhighway?


The driving force behind Internet training is the necessity for increased global competitiveness in South Africa. Your business needs to take the first step towards a digital strategy. The purpose of this training course is to enable South African businesses to compete on the Internet successfully, both locally and globally. Our objective is to teach your business (Large and Small) how to create successful internet communications strategies. This will empower you to leverage business opportunities in areas such as online marketing, software-as-a-service and cloud computing and provide a useful, practical understanding of these aspects.


There are three sections to the course and it is advised to take all three, even if you are an expert. Take a look at the course content below:


Day 1 - Learner's license for the Information Superhighway


  1. History of the internet, why is there an internet, understanding the business behind Twitter, Facebook, Google, YouTube and others ? where do you fit in and how can they help you
  2. Internet and business - how much business is done on the internet
  3. Every day - How to research and obtain accurate information from the internet, protecting your children from content on the internet
  4. How all the different types of businesses are growing profits and saving money by utilising the internet - services, retail, financial, raw material producers, manufacturing, real estate, IT, transportation and utilities


Day 2 - Business driver's license for the Information Superhighway


  1. Internet media types, their uses and how they work along with case studies.
  2. Introduction to web analytics
  3. Rich media, Banner advertising, Online advertising,
  4. Search Engine Optimisation, Search Engine Marketing, Affiliate Marketing, Reputation management
  5. Social Media, Converstational Marketing, User Generated Content, Blogging


Day 3 - Advanced business driver's license for the Information Superhighway - Developing an Internet Strategy


  1. How to develop and Internet strategy illustrated with case studies - getting real-world value from your Internet strategy.
  2. Content management, Workflow approval, Digital asset management, Online process automation strategies
  3. Analytics tools, Conversion optimisation, Extracting meaningful information from your analytics tool, Incorporating your analytics into your strategy, acting on information
  4. On Demand Computing, SaaS, Cloud Computing strategies, Email marketing, Electronic Customer Relationship
  5. Security strategies: Web Security, Legal and PCI compliance, Pen testing, Static code vulnerability analysis